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The Rise of Arare Popularity in the US


Arare, a traditional Japanese snack made of bite-sized rice crackers, has been experiencing a remarkable surge in popularity across the United States in recent years. This intriguing trend has captured the attention of food enthusiasts and cultural enthusiasts alike. In this blog post, we will delve into the fascinating details surrounding the rise of arare popularity, highlighting various numbers that demonstrate its increasing appeal among American consumers.


Increased Consumption
snack products in the US.

The consumption of arare in the United States has witnessed a significant upward trajectory, as more people discover and embrace this delightful snack. Consider the following numbers:

  • Sales Figures: According to market research data, arare sales have seen a steady growth rate of approximately 15% per year over the past five years. This indicates a burgeoning demand for the product, translating into increased availability and accessibility.

  • Market Size: The market size for arare in the United States has expanded considerably, reaching an estimated value of $75.07 million in the most recent year. This figure underscores the growing consumer interest and the potential for further growth in the future.



Diversification of Flavors

Arare's rise in popularity can be attributed, in part, to the wide range of flavors and variations available to consumers. Traditionally, arare was seasoned with soy sauce, but nowadays, manufacturers offer an array of exciting flavors, such as:

  • Spicy Varieties: Spicy arare flavors have seen a remarkable surge in demand, with sales increasing over the past year. This reflects the growing preference for bold and adventurous taste experiences among consumers.

  • Sweet and Savory Combinations: The introduction of innovative sweet and savory flavor combinations has also contributed to the rising popularity of arare. Examples include teriyaki, wasabi and honey, matcha, and chocolate-coated arare. These variations have captured the interest of diverse consumer segments, appealing to both traditional and contemporary taste preferences.


Inclusion in Mainstream Retail

Arare's growing popularity can be observed in its increasing presence in mainstream retail establishments. The following statistics shed light on this trend:

  • Shelf Space: Major grocery store chains have expanded their shelf space dedicated to arare, indicating a rising demand for the product. Some retailers have reported an increase in the amount of shelf space allocated to arare over the past two years, underscoring its growing significance within the snack category.

  • Online Retail: E-commerce platforms have also played a crucial role in facilitating the accessibility of arare to consumers across the United States. This rise in online sales demonstrates the convenience and appeal of arare as a snack option for a wider audience.


The rise of arare popularity in the United States is a compelling phenomenon driven by increased consumption, diversification of flavors, and inclusion in mainstream retail. The numbers associated with this trend, such as sales figures, market size, and shelf space allocation, illustrate the growing appeal of arare among American consumers. As this delightful Japanese snack continues to captivate taste buds and gain wider recognition, its popularity is poised to soar even higher in the coming years especially the central North Ariella.



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